> For the complete documentation index, see [llms.txt](https://support.rosysalonsoftware.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.rosysalonsoftware.com/reports/client-analysis.md).

# Client Analysis

The Client Analysis Report is a way for you to analyze how your clients are interacting with your business.

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## Proceed to **Reports**

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## Choose the date range

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## Sales

* **Total Sales**\
  Will give you a report of the client name, phone number, email, and the overall total dollar amount they have spent at your business for the date range you have chosen. At the bottom of the report it will list the total amount of ALL sales for those clients in the date range.
* **Total Service Sales**\
  The total dollar amount that clients have spent on ONLY services within the date range you previously selected.
* **Total Retail Sales**\
  The total dollar amount clients have spent on ONLY retail within the date range you have previously selected.
* **Membership Sales**\
  Will tell you the dollar amount that clients have purchased in memberships for your business within the date range you have chosen.
* **Package Sales**\
  Will tell you the dollar amount that clients have purchased in packages for your business within the date range you have chosen.

![Package Sales](/files/5f6f138d249349714e54cc279ca3155eb4f883f2)

## Appointments

* **Visits**\
  Will tell you the number of times clients have visited your business within the date range you have chosen.
* **Frequency of Visits**\
  Total number of days between each appointment the client has received in the date range.
* **Last Visit**\
  Will show the date of a client’s last appointment at your business within the selected date range.
* **Online**\
  Will show you the number of times a client scheduled appointments online within the selected date range.
* **Pre-booked**\
  Will show you the number of times a client pre-booked an appointment at your business. In order to be qualified as a pre-booked appointment, the client would have had to schedule their next appointment on the same day they come in for another appointment.

![Pre booked](/files/c85a35466ee558657f020ab17ee4adebcfed9f75)

## Client Centric

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This report can take a while to generate. We recommend you run this as "I can wait" and access it in your Saved Reports.
{% endhint %}

* **Total Referrals**\
  Will show you the number of times a client has referred other clients in the selected date range.
* **Total Service Groups**\
  Will show you the total number of services clients have received sorted by each service group. So, for example, if you sort your services by haircut, nails, massage, etc. it will show that a client got 2 haircuts, 3 massages, and so on for the selected date range.
* **Gift Certificate Sales**\
  Will show you the total dollar value each client has spent on gift cards for the selected date range. It will also give you a total amount of gift card sales for that date range at the bottom of the report.
* **Rescheduled Appointments**\
  Will show you the total number of times a client rescheduled an appointment for a selected date range.
* **Cancellations**\
  Will show you the total number of times a client cancelled an appointment within a given date range. It will also give you the total number of cancellations at the bottom of the report.
* **Cancellations Less Than 48 Hours Notice**\
  Any cancellations that were done less than 48 hours before the appointment time.


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